EMRCA and the North Adams Cultural Masterplan are being led by GCAM (Global Cultural Asset Management), an international cultural asset management and consulting firm which provides advice, expertise, and museum planning services to governments, institutions, corporations, foundations and individuals through intersecting service groups and business lines related to the expansion of art, culture, and museums in a global economy.
Founded in 2008 by Thomas Krens, Director Emeritus of the Solomon R. Guggenheim Foundation, GCAM has specialized in developing complete master plans for new museum projects throughout the world. This work has included the design and development of large-scale cultural master plans; the development of museums and exhibition spaces; generating exhibitions, educational programs and content; and developing collections of the most sophisticated contemporary art for aesthetic, educational, social and investment purposes.
As part of the services it provides, GCAM structures architectural competitions; develops museum building programs; acts on behalf of its clients in interactions with the designated architect during the concept design, schematic design, and design development phases of the project; develops strategies for exhibition programming, collection development, and museum management; and develops operating pro formas and staffing plans to enable the client to obtain a complete understanding of the capital and long-term operating costs of the project.
The GCAM principals, led by Thomas Krens-- who has almost three decades of museum leadership experience including the Solomon R. Guggenheim Foundation and its international museums, Mass MoCA, and the Williams College Museum of Art—together have more than a century of combined experience as directors and curators of some of the world’s leading art museums.
The GCAM team is noted for its intensive collaborative relationships with the greatest architects and artists in the world. Since 2008, GCAM has nurtured and developed 13 projects in seven countries in North America, Europe, the Middle East, and Asia.